Housewares Business-to-business magazine for housewares retailers and their suppliers
John Lewis hosted its first ever pop-up restaurant in a shop window at its Oxford Street flagship on Pancake Day, hosted by Tefal
The Ingenio Restaurant served free gourmet pancakes to mark Shrove Tuesday, made by Tefal’s own chef, using Tefal’s Ingenio cookware.
The two-day event ran from Monday March 3 to Tuesday March 4 (Pancake Day). The savoury dishes were prepared in the store’s window, in front of diners and passing shoppers.
Jennika Kalliala, senior product manager for high-end cookware at Tefal UK, said: “Our aim at Tefal is to constantly surprise our customers with clever innovation. From our first non-stick pan 60 years ago, to creating cookware with removable handles, to our pop-up restaurant on Oxford Street.”
John Lewis cookshop buyer Nicola Hattersley said: “Holding our first ever pop-up restaurant in the window of John Lewis Oxford Street was a great way for our customers to experience the Tefal range in an unusual environment, while also getting the chance to enjoy Pancake Day.”
