Tefal launches merchandising drive for its Jamie Oliver ranges

As part of an integrated marketing campaign, Tefal has produced a range of free-standing full colour showcards to promote its Jamie Oliver cookware and bakeware ranges.

Tefal launches merchandising drive for its Jamie Oliver ranges

Specifically designed to maximise sales at point of purchase, four Jamie Oliver by Tefal ranges will benefit from this merchandising initiative: Jamie Oliver Cast Iron cookware by Tefal; Jamie Oliver Hard Anodised Induction cookware by Tefal; Jamie Oliver Stainless Steel Professional Series cookware by Tefal and Jamie Oliver Carbon Steel bakeware

All four new showcards will carry key features and benefits of the Jamie Oliver ranges, a lifestyle image and a quote from the celebrity chef himself.

David Osborne, UK customer marketing manager for Groupe SEB, said: “Effective merchandising attracts customers to a store and captures their interest when they explore. It’s critical in converting an interested customer into a purchasing customer. These new showcards will do just that.”

Retailers can get their hands on these showcards now by calling Tefal on 01753 834900 or emailing davidosborne@groupeseb.co.uk

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