Tefal launches a social media Cake Factory bake off

Tefal is running an influencer campaign to promote its Cake Factory from September for three months.

Billed as the UK’s first and only precision cake maker which takes the guesswork out of baking. The Cake Factory features five automatic programmes and sets the temperature and cooking time, with the option to switch to manual mode for bakers looking for more control. It comes with accessories including PROFLEX silicone mini muffins and cake moulds, a non-stick baking tray and metal grid.

Tefal said it has selected a number of high profile social media influencers, who all provide a high standard of video content, to produce Cake Factory blogs and videos to be shared across their social channels, with Tefal acting as the sponsor. They will also be given a Cake Factory gift pack comprising an apron, a set of scales, a cake stand and a chalk board.

Groupe SEB marketing manager Caroline Ross said: “The Tefal Cake Factory is such a unique product that we wanted to find a suitable consumer led marketing campaign to highlight its features and benefits. By organising this top influencer campaign, we will literally be proving that the Cake Factory really is ‘a piece of cake’ to use, enabling users to produce superior bake results every time.”

For sales enquiries please contact Tefal on 01753 834900 or visit www.tefal.co.uk


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