Tefal and John Lewis have joined forces to promote the new Tefal Ingenio cookware collection with a programme of high profile window displays across the country.
Running in 16 key John Lewis department stores including London’s Oxford Street and Peter Jones branches, Ingenio will be on display for two weeks until October 25.
Tefal describes the Ingenio collection as ‘high quality cookware with detachable handles and a huge range of accessories – bringing a whole new take on versatility and ease of use’.
Commenting on this new window display initiative, Jennika Kalliala, senior product manager for high-end cookware at Groupe SEB, said: “We are delighted to have secured this window display programme with John Lewis to maximise the benefits of our revolutionary new Ingenio cookware to shoppers. It really will be a case of ‘seeing is believing’.”