The latest retailer networking forum organised by BHETA (British Home Enhancement Trade Association) offered a glimpse into Wayfair’s category expansion in the UK, with a big focus on sustainability in both housewares and DIY – in terms of buying trends, product development and packaging. At the event, which took place …
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The next retailer networking forum hosted by BHETA (British Home Enhancement Trade Association) will take place at its headquarters in Birmingham on February 26 – and will feature a presentation by online home products retailer Wayfair. Five of the Wayfair team will attend the event, including senior figures from the …
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Online homeware retailer Wayfair has unveiled Hykkon: a new collection of home furnishings which is the first flagship brand for Wayfair’s European business. Launched today (Monday October 14) across Wayfair.co.uk andWayfair.de, Hykkon is billed as ‘a curated assortment that is both sophisticated and playful, embracing modern, minimalist and unexpected elements. …
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Homeware retailer Wayfair launched a new advertising campaign with ITV host and brand ambassador Lorraine Kelly across the UK this week. The push, which broke on Monday (March 11), marks Wayfair’s third consecutive year of partnership with Lorraine. She stars in two TV adverts for the online brand where – …
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Wayfair co-founders Niraj Shah and Steve Conine, Ulta Beauty ceo Mary Dillon; and Libbey chairman & ceo William A. Foley will be honoured for their philanthropic endeavours by the Housewares Charity Foundation (HCF) during its annual Housewares Cares Charity Gala on March 4, held during the 2019 International Home + …
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Online homeware retailer Wayfair will release its second TV ad campaign starring celebrity Lorraine Kelly on UK screens tomorrow (Wednesday May 2). The push, which will run throughout the summer, will highlight the brand’s broad range of products. Wayfair Europe general manager Martin Reiter said: “Lorraine’s warmth, wit and approachability …
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Homeware retailer Wayfair has today (Monday August 14) announced a partnership with TV presenter Lorraine Kelly for its UK brand. The star of her eponymous weekday morning, lifestyle and entertainment show will star in a new TV campaign for the online brand which airs on UK screens in mid-September. Wayfair …
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Online homeware retailer Wayfair.co.uk has had its knuckles rapped by the ASA (Advertising Standards Authority) for misleading viewers in an advert. A Wayfair.co.uk TV ad, seen on January 29, featured a voice-over which stated: “When you need something for your home, Wayfair’s got you covered. At Wayfair.co.uk everything home is …
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