Tag Archives: Wairose

First pea-based milk alternative product arrives in Waitrose

Waitrose & Partners claims to have exclusively launched the first pea-based milk alternative product: Sproud. The supermarket chain said: ’With the ever-increasing demand for dairy-free and plant-based milk alternatives, we’re pleased to offer another exciting product in this fast growing category.’ Sales of the dairy alternatives category have risen 16% …

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‘Plums should get more love’, says Waitrose buyer

British plums have hit Waitrose shelves a record two weeks early, after an unusually balmy summer. Waitrose claims this is the earliest British plums have ever been sold by a supermarket, thanks to recent ‘near perfect’ growing conditions. A combination of bright and warm days balanced with cooler evenings over …

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