Tag Archives: W

Waitrose & Partners introduces ‘W’ range of lesser-known wines

Waitrose & Partners is introducing a new range of nine own-label wines celebrating lesser-known grape varieties. The ‘W’ range, which launches in-store and online from June 17, will introduce an experimental range of wines from different regions and countries including Sardinia, Austria and Chile. A survey of 2,000 people in …

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Waitrose set to sponsor TV shows

Waitrose is to sponsor food programmes on Channel 4 and UKTV’s Good Food and W channels. According to the supermarket chain’s weekly customer newspaper ‘Waitrose Weekend’ of July 13, the agreement includes C4 shows such as ‘Jamie and Jimmy’s Friday Night Feast’, ‘Fearless Chefs’ and ‘My Kitchen Rules’.  

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