Tag Archives: Veg Power

New ad campaign aims to get kids to eat more veg

Veg Power and ITV have joined forces to launch an advertising campaign to inspire children to eat more vegetables. Entitled ‘Eat Them To Defeat Them’, the push aims to engage with kids and parents in a new way, looking to reinvigorate how vegetables are viewed and consumed. The campaign has …

Read More »

ITV teams up with Veg Power on new ad campaign

ITV has announced that it is donating £2 million of airtime to a national TV advertising campaign encouraging people to eat more vegetables. The promotion, which is being run in association with Veg Power, will be launched in January 2019. The Veg Power fund, supported by celebrity chef and food …

Read More »