John Lewis & Partners has launched an advertising campaign which will see the department store group retailer advertise its Spring/Summer season on TV for the first time ever. It is also the first time that the retailer has run product-focused TV adverts outside of Christmas and Clearance periods. The campaign, …
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Sainsbury’s unveiled its new Christmas advert on Tuesday (November 12). The commercial premiered in a primetime TV slot during soap opera ‘Emmerdale’ on ITV. The Dickensian themed advert focuses on the humble beginnings of a young boy called Nicholas 150 years ago. The supermarket chain said: ‘Depicting a Dickensian London, …
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In their first ever joint Christmas campaign, John Lewis & Partners and Waitrose & Partners have come together to create an advert which tells the story of a girl and her friendship with an young dragon. From 6am today (Thursday November 14), staff at both John Lewis and Waitrose were …
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Sofa retailer Sofology has joined forces with Hollywood actor Owen Wilson again for the second instalment of its TV advertising campaign. Aimed at ‘instilling the importance of feeling happy, comfortable and at home on a sofa you love’, the ads capture Wilson, star of films ‘Marley & Me’ and ‘Wedding …
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VARTA Consumer Batteries is the latest brand to release its Christmas ad in the run-up to the big day. The batteries manufacturer has invested in a Christmas TV advertising campaign that will reach an estimated audience of more than 18 million consumers. It will air from this evening (Monday December …
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Waitrose is to sponsor food programmes on Channel 4 and UKTV’s Good Food and W channels. According to the supermarket chain’s weekly customer newspaper ‘Waitrose Weekend’ of July 13, the agreement includes C4 shows such as ‘Jamie and Jimmy’s Friday Night Feast’, ‘Fearless Chefs’ and ‘My Kitchen Rules’.
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