Tag Archives: Theo Paphitis

Bake Off gives 55% lift to Robert Dyas bakeware sales

Robert Dyas has reported a surge in bakeware sales and jump in cake-making and decorating products since the start of the current series of ‘The Great British Bake Off’. The hardware and housewares retailer said the term ‘bakeware’ has been searched on its website more regularly since the series launched …

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