Tag Archives: Tefal

Following a successful marketing campaign in March/April last year, Tefal is once again launching a multi-level digital media campaign to ‘Join the Fight against Limescale’ which will include both Facebook and YouTube. The campaign will run for four weeks throughout April and will be underpinned with a comprehensive range of …

Tefal is set to launch a digital media campaign for its low-oil range of ActiFry air fryers. The six-week push, which breaks on April 1, includes Facebook and YouTube and is will be underpinned with a range of in-store point of sale material. Groupe SEB marketing manager Caroline Ross commented: …

In what the company describes as a major NPD breakthrough, Tefal has launched the Cake Factory. Designed to capitalise on the trend in home baking, the Cake Factory is Tefal’s first baking appliance – and is claimed to be the UK’s first and only precision cake maker. The product features five …

Tefal has launched a marketing campaign to promote its ActiFry Low-Oil Fryers. The company said: ‘Variety and versatility aren’t words you typically associate with air fryers. But the Tefal ActiFry is different. Its patented 360° paddle even stirs the food for you, opening up a world of exciting cuisine options …

Tefal is launching a high profile campaign next month, designed to educate consumers on the benefits and features of its Ingenio cookware range. The ‘multi-level digital media campaign’, which runs from October 1 to November 11, will be filmed from the pan’s perspective, using a camera mounted Pancam. The promotion …

Tefal has launched a ‘ground-breaking’ marketing campaign which aims to educate consumers on the ‘many uses and versatility’ of the garment steamers category. The company said: ‘In a first for Tefal, we’ve taken a unique and attention-grabbing angle to hit our target audience, in the form of animated characters depicting …

We may consider ourselves to be a nation of foodies but it’s another story in the kitchen, where more than half of people (56%) struggle to get the basics right, according to new research by Tefal. In a survey of 2,014 UK adults conducted by Opinium on behalf of the …

Tefal has partnered with the Radford family – best known as the stars of Channel 4 documentary ‘20 Kids and Counting’, which aired in January. Parents Sue and Noel Radford first let TV cameras in to chart life in their household – which is billed as one of the biggest …

Cookware brand Tefal is launching a major digital media campaign to educate consumers on the benefits of its Thermo-Spot technology. Built into the non-stick coating of most Tefal cookware, Thermo-Spot features a heat indicator tells the user when the pan has reached the optimum temperature to seal in the flavour …

Tefal has launched its first ever collection of food storage containers in the UK. Designed to keep food fresher for longer – and make storing, serving and moving food easier – the Tefal MasterSeal range consists of four collections: Fresh, To Go, Micro and Glass. All four ranges feature a freshness …