Tag Archives: sourdough

Sourdough and stone fruit sales soar at Waitrose

Sales excluding fuel were up 1% at Waitrose & Partners last week (to Saturday November 3), compared with the same period a year ago. The supermarket chain’s IT director Mike Sackman said: “Sales of sourdough rose by 49%, with sourdough crumpets also proving popular, up 15%. Stone fruit had a …

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Sourdough rises to become UK’s fastest growing bread variety

Sourdough has become the UK’s fastest growing bread variety – with demand soaring by nearly 40% in the last year at Tesco. The supermarket chain now sells around 100,000 sourdough loaves a week and has just launched its first ever sourdough baguette (pictured). In the past five years, the grocer …

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