Following the recent investment by BHETA (British Home Enhancement Trade Association) in Brooke House Exhibitions, making it the outright owner of the Exclusively Shows, BHETA is reorganising its management structure. Under the new structure, BHETA housewares sector director Will Jones will take up the newly created position of chief operating …
Read More »BHETA plans National Home Improvement Month for 2019
Following the success of the UK’s first ever industry-wide home improvement marketing initiative aimed at consumers, BHETA (British Home Enhancement Trade Association) is starting recruitment for its second National Home Improvement Month, planned for April 2019. Like this year’s campaign, which took place in March, the aim of National Home …
Read More »‘Phenomenal response’ to BHETA export push
The British Home Enhancement Trade Association (BHETA) has announced that discounted grants to exhibit at the National Hardware Show in the US have sold out. BHETA had a limited number of exhibitor grants available from the Department for International Trade to support supplier members towards the cost of exhibiting at …
Read More »BHETA membership passes 300 milestone
Total membership of the British Home Enhancement Trade Association (BHETA) has risen to over 300 members this year. This figure takes into account membership renewals, which are well up on last year, plus the addition of 23 new home improvement members and 11 housewares members. BHETA executive director for housewares …
Read More »BHETA visit to Slovenia sets precedent
An export mission to Slovenia last month organised by the British Home Enhancement Trade Association (BHETA) proved such a success that it will form the model for similar future events. The initiative, which took place from October 8 to October 10 in Slovenia’s capital of Ljubljana included a networking conference, …
Read More »BHETA launches National Home Improvement Week
A major new home and garden marketing initiative is being launched for Spring 2018. Co-ordinated by the British Home Enhancement Trade Association (BHETA), National Home Improvement Week will be held from March 12 to March 18, which includes the Easter break. The consumer awareness week is backed by the brands …
Read More »BHETA triumphs in Tussle on the Turf contest
The winners of ‘Tussle on the Turf’ – an annual golf competition hosted by trade associations bira and BHETA – have been revealed. The event, billed as a ‘friendly but competitive networking, business and social occasion’, was held on July 19 at The Welcombe Golf Club in Stratford-upon-Avon. DIY, hardware …
Read More »BHETA heads to Baltic States
The British Home Enhancement Trade Association (BHETA) has organised an export mission to Slovenia for October. The aim of the visit to the capital of Ljubljana on October 8 and October 9 is to help open up the Baltic States market to members of the trade body. According to BHETA, Slovenia …
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