Tefal is set to launch two digital marketing campaigns to support its range of irons, steamer generators and garment steamers. An anti-scale marketing campaign, which will capitalise on a previous initiative which made its debut in April, is designed to differentiate the brand in the premium linen care category by …
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A direct marketing campaign by BHETA (British Home Enhancement Trade Association) aimed at retail buyers – and featuring the Retailer Zone on BHETA’s award-winning website – is to go live in September, and the trade body is urging its members to ensure their product details are up to date ahead …
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Housewares supplier Denby has revealed details of its new marketing campaign, entitled ‘Vibrant Colour’, which sees bold shades take the spotlight in home interiors. The Derbyshire-based pottery manufacturer said: ‘Predicted to be one of the biggest trends over the next few years, [trend] forecasters WGSN are anticipating ‘maximalism’ [a reaction …
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Tefal has launched a marketing campaign to promote its ActiFry Low-Oil Fryers. The company said: ‘Variety and versatility aren’t words you typically associate with air fryers. But the Tefal ActiFry is different. Its patented 360° paddle even stirs the food for you, opening up a world of exciting cuisine options …
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Tefal has launched a ‘ground-breaking’ marketing campaign which aims to educate consumers on the ‘many uses and versatility’ of the garment steamers category. The company said: ‘In a first for Tefal, we’ve taken a unique and attention-grabbing angle to hit our target audience, in the form of animated characters depicting …
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