Tag Archives: JML

JML, Ideal World and Firebox.com bosses star in new TV series

A new TV show featuring three key housewares retailers made its debut today (Monday April 16) on Channel 4. Presented by actor, singer, presenter and comedian Brian Conley, ‘Buy It Now’ is a series airing from Monday to Friday at 5.30pm for the next six weeks. In each 30-minute show, inventors …

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JML to release ‘disruptive’ new products inspired by previous best sellers

JML is set to release a trio of ‘disruptive’ products in the run up to the Christmas trading period, as it moves forward in its plans to double sales in the next three years. The UK-based consumer products group has unveiled details of the FastFit Ironing Board Cover Ultimate and …

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JML announces its biggest ever Christmas media spend

JML has upped its investment in media advertising by 20% this Christmas, by splashing out on 30-second adverts on ITV, Channel 4 and Sky. The retailer’s group head of sales Brian Keogh said that despite the slump in retail sales and increased inflation in 2017, JML is confident that consumers …

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JML snaps up consumer goods start-up business in £2.3m deal

JML has acquired a 51% stake in health and beauty goods start-up Brand Evangelists in a deal worth £2.3 million. JML, which was founded in 1986, is a UK-based company specialising in retail promotions, TV home shopping and e-commerce, with the focus on homewares, hardware, DIY and health and beauty …

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JML reveals ambitious growth plans

Housewares brand JML is invested heavily in DRTV (direct response television) and the online market in a bid to double its sales in the next three years. The company, which recently celebrated its thirtieth anniversary, is renowned for promoting its products in stores with digital screens, combined with TV advertising. …

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