Housewares Business-to-business magazine for housewares retailers and their suppliers
Market leaders in cookware, air fryers and steam generators Groupe SEB UK have been lauded a Great Place To Work award joining a select 162 UK companies as the only small household appliance brand to win the accolade. With a portfolio of household brands, including Thermo-Spot creators Tefal and coffee …
Read More »Groupe SEB appoints new managing director
Will Yates has been announced as the new managing director of Groupe SEB for the UK & Ireland, as of September 1. Will joined Groupe SEB in January 2016 as sales director. He was promoted to commercial director in June. His previous positions include sales revenue controller (Northern Europe) of …
Read More »Tefal refreshes its ActiFry app
Tefal has refreshed the app for its low-fat fryer brand ActiFry Air Fryer to offer more benefits. Designed to promote the versatility of the Tefal ActiFry Genius (which features nine automatic menu settings for a variety of fried foods, and uses little to no oil) the new ActiProgramme promises ‘a …
Read More »Tefal teams up with Men In Black
Tefal is working with Sony in a partnership with the new Men In Black film entitled ‘Men In Black: International’ to create awareness and drive sales of its new IXEO linen care product. IXEO is described as ‘the first all-in-one ironing and steaming solution that is a totally new way …
Read More »Groupe SEB UK appoints new commercial director
Groupe SEB UK has promoted Will Yates to the role of commercial director of its three ‘power brands’: Tefal, KRUPS and Rowenta. The housewares supplier said: ‘Will joined Groupe SEB in January 2016 as sales director and during his tenure the business has successfully launched a number of high profile …
Read More »Tefal unveils details of marketing campaign to support OptiGrill+
From May 1, Tefal will be supporting its OptiGrill + range with a six-week digital media campaign. The multi-level push will include Facebook, YouTube and Instagram, underpinned with a comprehensive range of in-store point of sale material. According to the housewares supplier, OptiGrill+ ‘represents a new step in smart grilling. …
Read More »Tefal reveals details of new marketing campaign
Tefal is set to launch a digital media campaign for its low-oil range of ActiFry air fryers. The six-week push, which breaks on April 1, includes Facebook and YouTube and is will be underpinned with a range of in-store point of sale material. Groupe SEB marketing manager Caroline Ross commented: …
Read More »Tefal launches its first baking appliance: the Cake Factory
In what the company describes as a major NPD breakthrough, Tefal has launched the Cake Factory. Designed to capitalise on the trend in home baking, the Cake Factory is Tefal’s first baking appliance – and is claimed to be the UK’s first and only precision cake maker. The product features five …
Read More »Tefal announces major marketing campaign
Tefal has launched a marketing campaign to promote its ActiFry Low-Oil Fryers. The company said: ‘Variety and versatility aren’t words you typically associate with air fryers. But the Tefal ActiFry is different. Its patented 360° paddle even stirs the food for you, opening up a world of exciting cuisine options …
Read More »Tefal set to launch Ingenio cookware campaign
Tefal is launching a high profile campaign next month, designed to educate consumers on the benefits and features of its Ingenio cookware range. The ‘multi-level digital media campaign’, which runs from October 1 to November 11, will be filmed from the pan’s perspective, using a camera mounted Pancam. The promotion …
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