Tag Archives: gin

Waitrose launches Gin O’Clock experience

A new gin tasting experience is available from Waitrose & Partners for shoppers to enjoy five different gins without leaving their homes. ‘Gin O’Clock’ is a two hour session led by one of the supermarket chain’s specialists, either hosted at home, or in hired accommodation, an office or event space. …

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Tesco launches gin made from surplus table grapes

A British fruit supplier and craft spirits producer have come up with a way to recycle an estimated 166 million surplus table grapes – by turning them into premium gin. Called HYKE, the gin goes on sale exclusively at 300 Tesco stores on Monday (March 18) and supports the supermarket …

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Asda launches glittery gingerbread gin liqueur

With colder climes on the way, Asda is helping customers get into the spirit with the introduction of a limited-edition Extra Special Gingerbread Gin Liqueur. Vibrant orange gold with a shimmering, pearlescent edible glitter, the Extra Special Gingerbread Gin Liqueur is described as ‘the perfect way to add a touch …

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Waitrose goes East for new Oriental craft gin

Waitrose has become the first UK supermarket to introduce a gin made in Japan. With sales of gin at Waitrose up 30%, the retailer said it is constantly searching for new styles to meet shoppers’ thirst for the popular spirit. Roku, a craft gin from Japanese distillery The House of …

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Sainsbury’s forecasts ‘Sparkling Saturday’

Sainsbury’s is predicting that Saturday (December 23) will be known as ‘Sparkling Saturday’, with the supermarket chain shoppers expected to buy 489,000 bottles of fizz in a single day. The retailer explained: ‘With Christmas Day falling on a Monday, sales are set to ‘pop’ as shoppers do their final preparations for …

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Gin continues to be a top seller at Waitrose

Total sales excluding fuel were 0.4% higher for Waitrose in week to Saturday August 12, compared with the same week last year. The supermarket chain’s supply chain director Wim van Aalst said: “Our Waitrose 1 promotion [of 25% off the grocery multiple’s premium food range] continued to be a success …

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Waitrose launches gin created by a customer

Waitrose has introduced its first ever gin created by a customer. The Espirit d’Été Gin (£39/70cl) was made using the blend from a gin-making competition run by the supermarket chain. Guests at the inaugural Waitrose Drinks Festival, held in London last September, were invited to join a gin masterclass with …

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Waitrose on the quest for more local gin

Sales of local and regional artisan gin have grown by 50% in the past year at Waitrose, as demand for spirits from local distilleries continues to rise. In response, the supermarket chain introduced three new gins from local distilleries to several of its shops this week. Ramsbury Gin (exclusive to …

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Gin-trification on the rise as Sainsbury’s

This summer, baking gets boozy at Sainsbury’s with the launch of two new flavourings – Prosecco and Gin & Tonic – which hit the supermarket chain’s shelves this month. Sales of Prosecco and gin are up 40% and 25% respectively year-on-year for the retailer, while gin enjoyed record-breaking sales in …

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Sales of gin overtake other spirits at Waitrose

Following World Gin Day last Saturday (June 10), Waitrose has announced that sales of gin have overtaken all other spirits at the supermarket chain, increasing by more than 20% in the past year alone. Waitrose spirits buyer John Vine said: “It’s no surprise that sales of gin have grown in …

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