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Wayfair introduces flagship brand

Online homeware retailer Wayfair has unveiled Hykkon: a new collection of home furnishings which is the first flagship brand for Wayfair’s European business. Launched today (Monday October 14) across Wayfair.co.uk andWayfair.de, Hykkon is billed as ‘a curated assortment that is both sophisticated and playful, embracing modern, minimalist and unexpected elements. …

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