Tag Archives: Eat Them To Defeat Them

‘Eat Them to Defeat Them’ campaign is back

‘Eat Them to Defeat Them’ – the award winning campaign with Veg Power to encourage children to eat vegetables – is returning to TV as part of a £10 million media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years. Last …

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New ad campaign aims to get kids to eat more veg

Veg Power and ITV have joined forces to launch an advertising campaign to inspire children to eat more vegetables. Entitled ‘Eat Them To Defeat Them’, the push aims to engage with kids and parents in a new way, looking to reinvigorate how vegetables are viewed and consumed. The campaign has …

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