Tag Archives: campaign

John Lewis launches first ever spring TV campaign

John Lewis & Partners has launched an advertising campaign which will see the department store group retailer advertise its Spring/Summer season on TV for the first time ever. It is also the first time that the retailer has run product-focused TV adverts outside of Christmas and Clearance periods. The campaign, …

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‘Eat Them to Defeat Them’ campaign is back

‘Eat Them to Defeat Them’ – the award winning campaign with Veg Power to encourage children to eat vegetables – is returning to TV as part of a £10 million media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years. Last …

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Denby unveils colourful new marketing campaign

Housewares supplier Denby has revealed details of its new marketing campaign, entitled ‘Vibrant Colour’, which sees bold shades take the spotlight in home interiors. The Derbyshire-based pottery manufacturer said: ‘Predicted to be one of the biggest trends over the next few years, [trend] forecasters WGSN are anticipating ‘maximalism’ [a reaction …

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Tefal unveils details of marketing campaign to support OptiGrill+

From May 1, Tefal will be supporting its OptiGrill + range with a six-week digital media campaign. The multi-level push will include Facebook, YouTube and Instagram, underpinned with a comprehensive range of in-store point of sale material. According to the housewares supplier, OptiGrill+ ‘represents a new step in smart grilling. …

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BHETA and knife suppliers back ‘responsible retailing’ campaign

The British Home Enhancement Trade Association (BHETA)’s consultative meeting with UK kitchen knife suppliers on March 25 reached a consensus to back a proactive industry-wide ‘responsible retailing’ campaign. Leading kitchen knife suppliers including Taylor’s Eye Witness, Amefa, Fiskars, George East (housewares), Kuhn Rikon and Robert Welch Designs met BHETA housewares …

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Tefal launches ‘join the fight against limescale’ campaign

Following a successful marketing campaign in March/April last year, Tefal is once again launching a multi-level digital media campaign to ‘Join the Fight against Limescale’ which will include both Facebook and YouTube. The campaign will run for four weeks throughout April and will be underpinned with a comprehensive range of …

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Spode invites pottery lovers to be part of #SpodeDNA

This month tableware manufacturer Spode is commemorating its long-standing presence in the ceramics industry with a campaign celebrating its past, present and future. Set to mark the brand’s 250th anniversary in 2020, the #SpodeDNA initiative launched on March 14 in London to an audience of press, influencers, customers and social …

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Tefal reveals details of new marketing campaign

Tefal is set to launch a digital media campaign for its low-oil range of ActiFry air fryers. The six-week push, which breaks on April 1, includes Facebook and YouTube and is will be underpinned with a range of in-store point of sale material. Groupe SEB marketing manager Caroline Ross commented: …

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M&S launches campaign featuring celebrities’ foodie favourites

M&S has unveiled the first of a series of digital films for this Autumn featuring a host of TV stars captured on screen sampling M&S Food. Celebrities Amanda Holden, Rochelle Humes, Paddy McGuinness and Emma Willis are taking part in M&S Food’s biggest ever social media campaign, which showcases new …

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Tefal launches digital media campaign for Thermo-Spot

Cookware brand Tefal is launching a major digital media campaign to educate consumers on the benefits of its Thermo-Spot technology. Built into the non-stick coating of most Tefal cookware, Thermo-Spot features a heat indicator tells the user when the pan has reached the optimum temperature to seal in the flavour …

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