Tag Archives: Asda

Asda to remove wrapping from greetings cards to save plastic

Asda claims to be the first supermarket chain to commit to the removal of avoidable plastic from its greetings card range. The decision is expected to save over 50 million individual cellophane bags annually – equivalent to over 100 tonnes of plastic. In February*, Asda outlined plans to use less …

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Asda launches glittery gingerbread gin liqueur

With colder climes on the way, Asda is helping customers get into the spirit with the introduction of a limited-edition Extra Special Gingerbread Gin Liqueur. Vibrant orange gold with a shimmering, pearlescent edible glitter, the Extra Special Gingerbread Gin Liqueur is described as ‘the perfect way to add a touch …

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Asda launches frozen Pimm’s mix

Asda has launched a frozen version of the fruity cocktail Pimm’s. Frozen for Freshness Summer Cup Mix contains frozen cucumber, strawberries, spiced orange peel and mint, mixed with lemonade and a dash of Pimm’s. The supermarket chain said: ‘With the nation set for sun, this ready-made frozen kit ensures less …

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Asda launches Operation ‘It’s Coming Home’

Asda has launched Operation ‘It’s Coming Home’ from its Southgate store in London, in time for England’s quarter-final against Sweden tomorrow (Saturday July 7). Following England’s first ever World Cup penalty shootout win on Tuesday (July 3), Operation ‘It’s Coming Home’ means Asda staff at all stores who want time …

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Asda drops the price of Prosecco to ready the nation for the new royal

The countdown is on to the arrival of the nation’s newest royal, with April 23 tipped to be the day that the Duchess of Cambridge gives birth to her third child. To commemorate the occasion, Asda has cut the price of its Prosecco Vino Spumante Extra Dry to £5. The …

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Asda adds ‘grown-up’ homeware to its unicorn range

Asda has launched a new unicorn range under its George at Asda label, following a rise in demand from older audiences. The supermarket chain’s website saw 79,000 searches for ‘unicorn’ last December and a further 12,700 searches for the mythical creature in the first week of January. Asda said its …

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Llamas: the next big trend in homeware?

Llamas look like being the next big thing in homeware, according to Asda’s George Home designer Lucy Yates. Following on from the unicorn, flamingo and mermaid trends of last year, the supermarket chain has developed a range of llama-themed homeware, including mugs, bedding, pyjamas, throws, cushions, runners, strollers and bags. …

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Asda introduces the Cheester egg

Asda has hatched a plan to offer an Easter gift with a difference to cheese lovers. Available in selected branches nationwide from March 16, the Cheester Egg is the supermarket chain’s first Easter egg made of cheese. The 120g half dome of Blacksticks Blue comes in a box with a …

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Asda grows its vegan offering

Asda has announced the launch of a new vegan food-to-go range that is fully accredited by The Vegan Society. The supermarket chain said: ‘With three and a half times as many vegans now than a decade ago, our new vegan lunchtime products aim to fill a gap in the market …

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Asda welcome shoppers to the ‘Imaginarium’

Asda has unveiled its festive TV advert, which is on the theme of a journey into the world of Asda’s own Christmas workshop: the Imaginarium. According to the supermarket chain’s chief customer officer Andy Murray, the idea came from seeing the reaction of Asda customers when they took part in …

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