Tabletop consumers in the US have a very casual approach to dining, according to a new study by market researcher The NPD Group, Inc.
In the 12 months to ending February 2013, tabletop consumers gave NPD an insight into their lifestyles. Some 64% of consumers who buy dinnerware, drinkware, and/or cutlery told NPD that they enjoy hosting parties in their home,
but 44% of all tabletop consumers said they use disposable plates to entertain.
Some 54% of consumers who purchased tabletop items coordinate table settings. And 48% said they own fine china. Only 16% of tabletop consumers said the statement “I prefer celebrity-endorsed products” described them.
Price, value, and appearance are the top reasons for purchasing a specific tabletop brand or item, the survey .revealed. Consumer reviews, eco-friendly, and brand are among the least important purchase motivators – but 64% of tabletop consumers said they are willing to spend more on a brand name.
“The tabletop consumer clearly enjoys setting their table, but the focus is increasingly on the casual and versatile options,” said Debra Mednick, executive director and home industry analyst for The NPD Group, Inc.