Tradition reigns over taste buds this Christmas, with 71% of households planning to serve Christmas pudding on December 25 - even though only 33% of people rank it as their favourite festive dessert.

Survey says: all hail the Christmas pud!

Tradition reigns over taste buds this Christmas, with 71% of households planning to serve Christmas pudding on December 25 – even though only 33% of people rank it as their favourite festive dessert.

Survey says: all hail the Christmas pud!

A survey by Waitrose.com on the subject of ‘Traditional Treats’ polled 1,000 members of the British public to discover the nations’ favourite Christmas desserts and baked gifts. Also in the top five puddings are chocolate Yule log (18%), mince pies (12%), trifle (12%) and Christmas cake (9%).

East Anglia tops the poll for being the biggest follower of Yuletide tradition, with a massive 92% of households serving Christmas pudding as their main festive dessert.

Interestingly, age is a factor on our relationship with the Christmas pudding. The over 35s choose it as their top Christmas dessert, but those aged 18-34 would rather finish their meal with a chocolate Yule log.

Of those who choose not to have a traditional sweet on December 25, 7% preferred desserts such as ice cream, cheesecake, fruit and trifle. Specialist diets and food intolerances can mean that some people opt out of the traditional puddings (1%). Those who don’t eat gluten opt for mousses and panna cotta, while diabetics look to sugar-free puddings, for example.

Continental desserts are also popular among younger consumers. 15% of people aged 34 or under will serve Stollen cake at Christmas versus 10% aged over 35, and 9% of people aged under 34 will serve Panettone versus 4% aged over 35.

A huge 63% people agree that being given a homemade dessert or baked goods as a gift shows a lot of thought and effort, yet only 26% have ever given a homemade dessert themselves.

Providing ‘the personal touch’ is seen to be the most important reason to give home-baked gifts among both women (85%) and men (60%). But the second motivator for men is to save money (47% versus women 40%), while women do it to show off their baking skills (23% versus men 10%).

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