Non-food sales through grocers will rise by 40% between now and 2014, according to a new report.

Supermarkets ‘will grow non-food by 40%’

Non-food sales through grocers will rise by 40% between now and 2014, according to a new report.

Supermarkets ‘will grow non-food by 40%’

Non-food sales via the grocery sector are currently worth £11.6bn, but the Institute of Grocery Distribution predicts that the figure will grow to £16.2bn by 2014, representing almost 10p in every pound spent in supermarkets.

According to IGD chief executive Joanne Denney-Finch: “The food and grocery industry has demonstrated resilience during a period of economic uncertainty. Food and grocery retailers have been steadily investing in non-food, both in-store and online and will increasingly reap the rewards, prospering in a value-conscious and convenience-driven marketplace.”

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