Sunny weather, football and royal celebrations boost Waitrose’s weekly sales

Total sales – excluding fuel – for Waitrose were by 5.1% last week (to June 11),  with sales drivers including a 10.8 % uplift in Fresh Produce and growth of 20% in beers and ciders.

The supermarket chain’s marketing director Rupert Thomas said trade was boosted by warm and sunny weather for much of the week, plus the build-up to the start of the Euro Football Championships and celebrations for the Queen’s 90th Birthday.

He commented: “The warmer weather offered the perfect excuse to enjoy the outdoors, with ice cream sales driving a 10.5% uplift in the frozen category. Those choosing to stay in to experience the beginning of Euro 2016 opted for quick and easy dinner choices, with pizzas up 10% and Indian ready meals performing well. Premium food was also on the menu with the recently launched range, Waitrose 1, continuing to perform well.”

Check Also

Connect GLOBAL Offering Virtual Presentations for Housewares Suppliers

Connect GLOBAL, a virtual presentation of the International Business Council’s Global Forum, will be held …