‘Sunday Brunch’ continues its domination of Sunday mornings with a re-commission from Channel 4.
Since it started in 2012, the audience for the Sunday morning programme, which serves up a mix of celebrity guests, cookery and music, continues to grow, regularly drawing around 800,000 viewers – which is up 146% on the slot average.
The show, which celebrated its first birthday on March 24, is hosted by Tim Lovejoy and Simon Rimmer. It is enjoying year-on-year gains of 26% and attracts a strong share of 16-34s and ABC1s. The second run, currently on air, is for 52 weeks.
Dominic Bird, Channel 4’s Head of Formats commented: “‘Sunday Brunch’ seems to have become as crucial to our Sunday morning rituals as a full English or enjoying the papers.
“The show has been on a performance high since the start of the year and we’re looking forward to bringing more guests, recipes, and music in the forthcoming run.”
Henrietta Conrad, chief executive at Princess Productions, said: “We are delighted that ‘Sunday Brunch’ has become such a key part of Sunday mornings for the C4 audience and look forward to another year.”