Housewares brand Brabantia has appointed north-east based distributor Stylco UK to handle distribution for its new electrical appliance range.
The appliances include digital cordless kettles, four-slice toasters, a five-speed blender and steam irons. The range has had selected release in the market since its initial launch at Ambiente 2014 and the appointment of Stylco now gives a wider retail audience access to it.
Commenting on Stylco’s appointment, Brabantia commercial director Ab Van Houdt said: “We are delighted to be working with Stylco on bringing these stunning products to market. Adding electricals to the Brabantia brand family was something we had looked at for a while as an obvious next step.”
Stylco director Ian Vermeulen said: “This is an exciting opportunity for us, working with such a prestigious and recognisable brand as Brabantia.