Waitrose reported a strong trading performance for last week (to 27 September 27), with divisional sales (excluding petrol) up 7.6% on last year.
The unusually warm September weather saw sales of barbecue pork and sausages up 13% and 17% respectively, while ice cream sales rose by 16% and cheesecake sales grew by 70% year-on-year.
The grocery chain also saw strong sales in areas more commonly associated with alfresco dining. Quiches and dips had an ‘excellent’ week, salad dressing sales increased by 20% and sales of ready-to-drink alcohol jumped by 24%.
But Waitrose supply chain director David Jones noted: “With winter around the corner, customers have started stocking up on frozen goods, which were up 11.6%. Fish finger sales grew by 14% and frozen vegetables increased by 11%.”
He added: “Healthy living remains popular among shoppers as our Free From range continues to do well, up 30% year-on-year, and sales of bottled water keep flowing, up 21%.”