Strix, a global leader in the design, manufacture and supply of kettle safety controls, has been invited to be part of an exclusive book and launch event to commemorate HM The Queen’s official Platinum Jubilee.
The company is to be featured in the Official Platinum Jubilee Pageant Commemorative Album – the only official book to be published for the occasion – due to its commitment to sustainability and innovation.
The hardback book, written by royal authors Robert Jobson and Katie Nicholl, with contributions from Tom Parker Bowles, charts the trials and triumphs of The Queen’s 70 year reign and includes more than 250 photographs. It will be launched during the Jubilee pageant on Sunday June 5th, with an exclusive event at Claridge’s.
The Commemorative Album features a double page spread interview with Strix CEO Mark Bartlett, discussing the history of the business, its growth, innovations, and commitment to producing sustainable products.
The company will also have a presence at the exclusive Claridge’s event, which will be attended by royal correspondents and more than 400 specially invited guests.
The stand will display products from Strix’s SDA, water filtration and wellness brands, Aqua Optima and Laica, including the Aurora Instant Hot and Cold Water Dispenser which saves water and energy by only boiling the water required and plays a role in in reducing the use of single-use plastics. The event will also see an exclusive preview of Visione – the first auto shut-off induction hob top kettle to be launched in the UK.
The event will also be supported by a number of consumer activities, with Aqua Optima running a number of social media campaigns across the Jubilee weekend, including a tea party and a product giveaway.
Mark Bartlett, CEO of Strix said: “We are honoured to have been invited to take part in Her Majesty The Queen’s Platinum Jubilee celebrations and to share our rich history in the Commemorative Album. To be part of the event at Claridge’s during the Jubilee Pageant itself will be thrilling.”
Strix, which started life as Castletown Thermostats in the 1950s, was responsible for the invention of a mechanical switch that controlled the temperature inside the heated flying suits of World War Two Royal Air Force bomber pilots. The technology created at that time has since been applied within car motor engines, electric blankets, washing machines and eventually electric kettles. It has a 56% value share of the global kettle control market and it is estimated its products are used 1.2 billion times every day across 100 different countries.