Strix has acquired Billi Australia, Billi New Zealand and Billi UK, accelerating the business’ growth plans in the water and appliance sectors.
Billi is a leading brand in Australia for the supply of premium instant boiling, chilled and sparkling filtered water systems. It has a strong heritage and a 30-year history of designing and producing innovative products. Adding Billi to the Strix brand portfolio will allow the business to have a full and comprehensive coverage of the hot water dispensing market.
As a brand, Billi has a successful history of growth, and Strix’s existing technological capabilities will enhance and improve upon Billi’s new product development roadmap.
Mark Bartlett, Strix CEO, said: “The acquisition of Billi accelerates our strategy within our Water and Appliances categories which is core to Strix’s five-year plan. We look forward to welcoming the Billi team to the Strix Group and working together to grow our combined businesses.”