British cooking appliance brand Stoves has become the official appliance partner for all the Ideal Home Shows in 2014.
Some of the UK’s top chefs including Phil Vickery, Simon Rimmer, Jean Christophe Novelli and Aldo Zilli will be showcasing seasonal dishes on Stoves products across the five shows, which run from March 14 to November 23 at locations across the UK.
Stoves has kitted out the theatre with a range of market leading products including built-in electric ovens, gas hobs and one of the brand’s new, side-by-side fridge freezers.
The Ideal Home Shows expect to attract almost half a million visitors across five shows. Jane Rylands, marketing communications manager for Stoves, said: “This is a great opportunity for consumers to see our Stoves products in action and we are very excited about them being road-tested by some fantastic chefs. The Ideal Home Shows attract a huge amount of interest and the visitor demographic is a good fit for the Stoves brand.”