Housewares manufacturer What More UK has signed up US reality TV star Jesse McClure as brand ambassador for its Wham range of plastic storage boxes.
Jesse is a presenter of ‘Storage Hunters’: a reality television series featuring a series of storage auctions, which airs on the Dave channel. He will be on the What More UK stand, helping to promote the company, at the 2016 International Home+Housewares Show in the US for at least one of the main show days. The exhibition runs from March 5 to March 8 at McCormick Place in Chicago.
The event marks What More UK’s American trade show debut. The holder of The Queen’s Award for Enterprise in International Trade will transport a bespoke 200sq m exhibition stand all the way to Illinois for the world’s biggest housewares-only trade fair. Also on What More’s shipping manifest will be enough products to fill the display from top to bottom and its most experienced staff to introduce buyers to its Wham products.
“It’s a bit of a logistical nightmare, but as a company we’re really excited to be attending this fantastic trade show and making our debut there,” said What More UK director Tony Grimshaw, who heads up the team planning the campaign.
“When we started What More just 16 years ago we could only dream of attending events like this,” he added. “But we did dare to dream, and we’ve worked tirelessly ever since to make those dreams come true. We now export to more than 60 countries worldwide, including the US and Canada, and it’s only right that we should be part of such a prestigious show.”
Tony continued: “Our philosophy at What More has been to never stand still. We are constantly developing new products and opening up new markets worldwide. We are justifiably proud of our ‘Made in England’ products and want to see them in homes around the globe. Attending the International Home+Housewares Show is the next step on our journey, and one we can’t wait to take.”
Based in Lancashire, What More UK occupies a 500,000 sq. ft manufacturing and distribution facility, which manufactures more than 650 product lines. These are mostly plastic housewares, including a vast and varied array of plastic storage boxes, sold under the company’s Wham brand. More recently the company added a Wham Cook range of non-stick and enamel bakeware to its product portfolio, again manufactured on site, and acquired the PushPan range of loose-bottomed bakeware – a previous winner of the ‘Product of the Show’ award at the International Home+Housewares Show.