Stephen Richardson to join BHETA as marketing manager

Former Travis Perkins senior digital and trade marketing manager Stephen Richardson is joining the British Home Enhancement Trade Association (BHETA) as its new marketing manager. The role has been created as part of the association’s recent restructure.

Stephen has more than 20 years of experience of both B2B and B2C marketing roles in blue chip organisations. Prior to his eight-year career at Travis Perkins, he spent 10 years at Focus DIY, latterly as marketing strategy and development controller. Before that he worked in a senior marketing role for giftware manufacturer and importer of Collectable World Studios.

In his new role, Stephen will report to BHETA chief operating officer Will Jones. He will combine responsibility for the trade body’s overall positioning, profile, product and membership expansion with responsibility for the Exclusively Shows brand, driving the co-located London exhibitions Exclusively Housewares and Exclusively Electrical which were recently acquired outright by BHETA.

Stephen commented: “I’m delighted to be joining BHETA. It’s an exciting move for me when you consider the challenges and opportunities in the home enhancement industry at the present time. I’m looking forward to getting involved in promoting the benefits of BHETA membership and developing the wide range of products it offers, from lobbying on key issues, to exhibitions, export and retail engagement to market data, networking and sector contacts and expertise. This role is all about adding value to member businesses and to the home enhancement sector as a whole.”

Will added, “Stephen is a vastly experienced marketeer with in-depth knowledge of the market sectors we represent from many perspectives. I look forward to working with him and welcoming him to the BHETA team.”

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