Steelite boosts sales to new high

Steelite, the Potteries-based manufacturer of tabletop ranges for the catering industry, has posted record annual sales of £60.6m – up from £51.9m in 2009.

Steelite boosts sales to new high

The company, whose pre-tax profit rose by almost half to £7.9m, increased production at its state-of-the-art factory in Stoke-on-Trent by 24% in 2010, to meet growing UK and worldwide demand for its tableware. It now manufactures half a million pieces a week.

Steelite also took on an additional 90 people during the year to bring the UK employee total to 650, and it says it is looking to recruit still more.

Chief executive Kevin Oakes said: “This is a truly vintage performance in the face of adversity. While many of our competitors have found trading conditions tough, we have prospered to achieve the second highest profit level in our history.”

Steelite operates in 130 countries, but said that it had achieved outstanding sales performances in several countries including the US. It also said that the Russian market had expanded rapidly, emphasising the emerging potential of the tourism and hospitality market in this and other former Eastern Bloc nations.

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