Steamer Trading says it believes it has “created something that is truly special” as its long-awaited transactional website finally goes live.
The cookshop chain, which has 28 stores from Chester to Brighton, aims to bring its expertise and product knowledge online at www.steamer.co.uk.
The site incorporates what Steamer says is a unique A-Z of cookware, which explains everything from an avocado masher to a duck press to a zabaglione pan. The alphabet can also be found on Pinterest, where Pinners can view favourite recipes that require the use of each item too.
The website also features detailed buyer’s guides which answer kitchenware-related questions, from “Which knife should I buy?” to “Do I need to season my frying pan?”, and teams up with some of the UK’s top food industry experts, including Michelin-starred chefs Phil Howard, Tom Kerridge and Russell Brown, and potter Emma Bridgewater.
Visitors to the website – the launch of which was driven by customer demand – can also purchase from Steamer’s extensive range of kitchenware, offering brands including Le Creuset, KitchenAid and Joseph Joseph.
Said Steamer managing director Ben Phillips: “We’re thrilled to finally have Steamer Trading online. We’re so much more than a cookware shop and I truly feel that the site will be a place where food lovers come for inspiration and advice, as well as to purchase their favourite products.
“We were very conscious that in taking Steamer Trading online, we didn’t lose the Steamer experience. Our customers hugely value the knowledge of our in-store staff and the wealth of information available on our products, so we’ve developed extensive content on-site for our customers.
“We’re confident that we’ve created something that is truly special and reflects the values of our brand.”
Steamer worked with top digital agencies Propellernet, True Digital and Blubolt to create, launch and market the site.