London publishing house Square Up Media has announced that its ‘Foodism’ website and weekly e-newsletter will launch as a monthly print title in December.
A total of 110,000 copies of the first issue of the standalone magazine will be distributed on December 1 and December 2, with Square Up Media projecting an ABC-audited circulation figure of nearly 105,000 which, it claims, secures ‘Foodism’s’ title of London’s largest food magazine.
‘Foodism’ will be handed out every month at tube stations in Zone 1 and Zone 2 of the London underground system. The focus of the title will be London-centric; features in the first issue include a battle between the capital’s emerging street foods, an insight into the trends set to drive London eating and drinking in 2015, and a look at some of London’s most tattooed chefs.
Brands supporting the first print issue include Starbucks, Kenwood, and Pilsner Urquell along with the Searcy’s group and Virgin Limited Edition. The magazine will also be collaborating with several supermarket cg, including chains including Waitrose and Asda.
‘Foodism’ editor Jon Hawkins said: “Londoners have never been more passionate about eating and drinking, and we felt a great opportunity existed to create a free magazine that reflects the ever-growing buzz around these subjects. This is not just a magazine for obsessive foodies, either – it’s for anyone who likes their eating, drinking and cooking served up with a big slice of fun.”
Square Up Media CEO Tim Slee said the move to print was an easy decision: “While some publishers are still struggling to turn their print products into digital ones, we’ve come full circle,” he says. “After nearly a year of online success, we can bring ‘Foodism’ into print with less risk than any title we’ve ever launched. Our brands have enjoyed strong digital performance this year, but this doesn’t mean print is redundant – far from it, in fact. Controlled circulation titles have never been more popular – and their market share is only going to continue increasing.”
The title’s digital platforms will continue to service an audience of nearly 80,000 subscribers. ‘Foodism’ began in November 2013 as a website and weekly email for food and drink lovers.