Housewares Business-to-business magazine for housewares retailers and their suppliers
Waitrose launches its very first sprout wreath in selected branches from today (Friday December 1).
The supermarket chain said it has found ‘an unusual way to incorporate the green veg into seasonal celebrations, even for those who usually turn their noses up at eating the divisive veg’.
Suitable as a festive welcome at the door for guests, or a candle centrepiece on the Christmas dinner table, the Brussels Sprout Wreath features the green vegetables woven in amongst sustainable foliage from fir trees in Scotland. Each wreath features a tag that lets the customer know who made that particular wreath. Waitrose horticulture buyer Samantha Brett commented: “We wanted to create something more quirky as part of this year’s festive horticulture offering. This seemed like a great opportunity to do something fun and creative with sprouts.”
Created as a joint venture between Waitrose, the retailer’s sprout grower, and a wreath maker who creates the festive floral arrangement for Waitrose, the sprout wreath is a limited edition decoration available in Waitrose Food & Home branches as a trial. If it proves popular, the product will be extended to more branches for Christmas 2018.
Retailing at £35, it will be on sale in selected Waitrose shops from early December.
