Home Hardware says it has notched up another record – with its spring DIY and housewares promotion.
The print run for its Christmas brochure was over 1.3m – the highest ever for a single Home Hardware promotion. And now another record has been broken, with over 1m spring DIY and housewares brochures and leaflets having been ordered by Home Hardware retailers. This is an increase of 14.6% on the previous year.
Home Hardware’s price-aggressive campaign launches to the public next Monday, February 11, via a four-page leaflet and 16-page brochure. It features big savings on housewares brands such as Russell Hobbs, Morphy Richards, Horwood, Kitchen Craft, Brita, Salter and Stellar, plus DIY brands Dulux, Vax and Flymo.
Home Hardware says the increased print runs are down to existing members increasing their volumes, along with several new retailers switching to Home Hardware for their marketing. Most members choose to use Royal Mail door-to-door distribution.