Spring Fair International organiser Emap Connect Home & Gift will begin to implement plans for the future of the show at next year’s event, marking the first stage in a major expansion strategy for 2012 and beyond.
In a bid to improve visitor traffic flow, the 2011 show will see Hall 9 become the lynchpin of the gift and home halls, transformed, says Emap, into a must-visit destination for gift, home and design-led buyers.
“Spring Fair attracts one of Europe’s largest gatherings of retailers at a crucial time in the buying calendar,” says managing director Louise Young. “Making Spring Fair easier to shop by product category – and therefore increasing the effectiveness of retailers’ buying – is integral to our planning. Improving their experience of the fair and increasing the level of transactions between retailers and exhibitors are at the heart of our strategy.”
The organiser says that quality presentation will characterise Hall 9, where some of Britain’s and Europe’s best-known suppliers and brands will be showcasing their new products.
Also new in 2011 will be The Trend House, presenting what are predicted to be the following seasons’ best-selling products based on themes provided by global trend forecasting.
In addition, a covered walkway will connect Hall 9 to Hall 5, the doors to both halls being removed to facilitate visitor flow between the piazza and the atrium and ease footfall across the exhibition.
Spring Fair 2011 takes place at the NEC in Birmingham from February 6 to 10. Hall 1 opens on February 5.