Spring Fair launches design-led housewares zone

Spring Fair International is to incorporate a Life Style zone within its Kitchen, Dining & Housewares sector – new for 2011.
The zone has been created to allow buyers to source from a carefully-edited, exclusive selection of design-led kitchen and housewares products. Exhibitors in the new feature area include Alessi, Bobble, Blomus, Bodum, Forma House, Meyer Group, Menu, Camal Enterprises, Kozioi and PPD.

In total, the Kitchen, Dining & Housewares sector has attracted 160 exhibitors, and will also feature another edition of Cook Live!, the kitchen demonstration theatre manned by a team of celebrity chefs.

Cook Live! is now one of the most popular features of Spring Fair, promising packed-out sessions running daily on the hour from 10am to 4pm.

Portmeirion and Kitchen Craft are headline sponsors of the event, in which the chefs and professional demonstrators will present select new product from exhibitors in the context of a working kitchen at the back of Hall 2.

Spring Fair 2011 will take place at the NEC in Birmingham from February 6 to 10. Hall 1 opens on February 5.

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