Charlie Cracknell has been appointed portfolio director for Spring Fair, effective from April. He will be responsible for helping to shape the strategic direction of the annual trade show, as it approaches its 2020 re-edit.
Spring Fair organiser ITE Group recently announced that the event will undergo its first major re-edit in eight years for 2020. This year’s Spring Fair, which took place at Birmingham’s NEC from February 3 to February 7, hosted more than 2,000 exhibitors across 15 show sectors.
Next year, ITE Group promises ‘a renewed look and feel, which will reinvigorate the way buyers source products and connect with exhibitors’. New investment will see the show floor overhauled to create two distinct sourcing destinations: ‘Gifts’ in the Piazza halls, and ‘Home & Living’ in the Atrium halls.
With over 20 years of experience in the international events sector, Charlie has held a number of senior sales and event leadership roles. Spring & Autumn Fair’s managing director Julie Driscoll said: “Charlie has a wealth of experience in shaping wider business strategies, leading global projects and helping to implement best practice. He will be reporting to me, and the team are very much looking forward to him starting in his new role.”
Charlie added: “I’d like to thank Julie and the team at Spring Fair for the opportunity to take up a role at such an exciting time, for what is one of the most established and respected brands in the business. It’s fantastic to be involved, and I’m already planning a concierge matchmaking programme for the show, aimed at finding and matching buyers with the ideal exhibitors. I’m thoroughly looking forward to making my mark in a re-edit year that will see some real innovation and bold changes for the brand.”