After extensive research and collaboration with exhibitors, buyers and partners, Hyve Group, organisers of the Spring Fair, says its community has asked for the event to become a four-day show. Next year’s event will therefore take place from Sunday, 6th February – Wednesday, 9th February 2022.
Exhibitors and visitors alike have commented that a reduction in show duration and additional late-night opening hours will increase visitor density and along with new show features such as, Curated Meetings and an innovative wayfinding app, will generate a better return on investment and return on time for all.
Jeff Moody, Commercial Director, Bira says: “Bira welcomes Spring Fair’s decision to change the length of the show from the usual five days to four days from February 2022. Both retailers and exhibitors have asked for this so that they can better concentrate their time and resources into a focused four days. This is a great example of listening to what your customers want and delivering it – well done Spring Fair.”
Customer feedback will shape the show’s priorities, while new initiatives will place even greater focus on newness. The four key destinations of Gift, Home, Fashion and Sourcing are set to be the largest gathering in Europe providing a one-stop-shop for buyers to source the latest products. While, Curated Meetings will offer dedicated networking and facilitated, pre-approved and pre-booked meetings between exhibitors and buyers.
Our valued exhibitors are behind the new changes. Nigel Waller, Art Marketing says, “Moving Spring Fair to four days is positive for our industry and will certainly generate busier days throughout!”
Hyve Group says it is certain that these changes will have a hugely positive impact on the Spring Fair experience.