Set to mark the brand’s 250th anniversary in 2020, the #SpodeDNA initiative launched on March 14 in London to an audience of press, influencers, customers and social media followers. Guests watched decoration demonstrations (lithography), enjoyed speciality Spode cocktails, and viewed the brand’s new product launches.
Phil Atherton, group sales and marketing director of Portmeirion Group, said: “Spode has always been at the forefront of quality design and skilful craftsmanship, whilst never foregoing its bold and original style. 2016 was an incredible year for Spode, celebrating 200 years of our iconic Blue Italian design [pictured], so we are greatly looking forward to commemorating 250 years of Spode in 2020.
“Our #SpodeDNA campaign gives us the brilliant opportunity to delve into the fascinating world of Spode and uncover many of its hidden treasures. We will not only be celebrating the brand, but the many people it has touched over the years.”
Portmeirion Group marketing communications manager Sara Dickenson added: “This campaign is truly comprehensive and designed to engage with Spode customers, existing and new. It reaches all parts of the customer journey and celebrates the richness of our unique heritage brand. Retailers are an important part of this campaign and we have some striking point of sale material that can be used in store.”
For information on Spode’s DNA campaign visit www.spode.co.uk/SpodeDNA, or follow on social media using the hashtag #SpodeDNA. Retailers should speak to their sales managers to ensure they have the supporting point of sale material.