Splenda launches sugar pyramid in London for Sugar Awareness Week

To kick off Sugar Awareness Week, Splenda launched a giant sugar pyramid in St Pauls in central London yesterday (Monday November 12).

The installation by the global sweetener brand was created to symbolise the 5,215 sugar cubes that adults in the UK consume every year on average – which is nearly twice the maximum recommended sugar consumption.

Splenda set up shop for one day only to encourage Londoners to try out Splenda’s extensive range of sugar alternative products.

Sugar Awareness Week runs from November 12 to November 18. It is organised by Action on Sugar: a registered charity funded by charitable donations that does not accept any funding from the food or soft drinks industry.

Action on Sugar is a group of specialists concerned with sugar and its effects on health, which is working to reach a consensus with the food industry and Government over the harmful effects of a high sugar diet, and bring about a reduction in the amount of sugar in processed foods.

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