A hilarious moment erupted at a Sainsbury’s store recently when TV celebrity Spencer Matthews surprised the staff, having disguised himself amongst the tomatoes – wearing the new Comic Relief red nose.
The ‘Made In Chelsea’ star was launching nine character-themed red noses, which are available at Sainsbury’s stores and online nationwide now for £1, at least 60p of which goes to charity Comic Relief.
Colleagues at the Wandsworth store in London were advised they were being filmed for an internal training video but got more than they bargained for when Spencer surprised them by bursting out of the tomato crate. Wearing the ‘Snout Dracula’ red nose character, Spencer also painted his face red, making himself completely undetectable whilst hidden amongst the tomatoes.
He took part to encourage the British public to pick up a red nose and show their support for Comic Relief. The new red nose characters are now available for shoppers to collect in the run-up to Red Nose Day on Friday March 13.
Spencer Matthews commented: “It was a no-brainer taking up the challenge of hiding amongst the tomatoes and surprising the team. There were some really entertaining reactions, lots of surprises and a few colleagues who almost jumped out of their skin – it’s not something you expect to encounter in the fresh produce aisle! I’m a big fan of Comic Relief, so leapt at the chance to raise awareness for the charity. You can now do your bit and pick up your own red nose in Sainsbury’s and online to help raise money.”
Jaz Bhogal, a colleague at Sainsbury’s Wandsworth, said: “It’s not every day we discover a TV personality disguised in our store – and it’s even more unusual to see them hidden amongst the tomatoes! I got the surprise of my life but it was fantastic to see Spencer donning one of the new red noses to launch this year’s Sainsbury’s Red Nose Day campaign.
“Sainsbury’s has been a supporter of Comic Relief since 1999 and last time, we raised a huge £11.5 million. But we’re hoping that our fundraising efforts this year will help make an even bigger difference to those in need, both here in the UK and across Africa.”