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SodaStream’s green credentials have helped it become one of the Supporting Partners of next year’s Climate Week.
As such, the company’s name will join those of Aviva, EDF Energy and headline partner Tesco.
Climate Week, which takes place March 12 to 18 2012, will be in its second year and is already Britain’s biggest climate change campaign. SodaStream, whose drinks makers allow users to reduce their carbon footprint by using fewer plastic bottles, says that becoming a partner was an obvious choice for it.
Kevin Steele, Climate Week’s founder, said: “Climate Week is about showcasing the many practical ways people and organisations can do their bit to combat climate change. The first Climate Week in March 2011 saw nearly half a million people attending over 3,000 events.
“SodaStream will play an important role in helping the 2012 campaign inspire even more people to take action – we’re very excited to have the brand involved.”
Last year, SodaStream launched its World Without Bottles campaign featuring Erin O’Connor. The company’s reusable carbonating bottle is estimated to save 2,000 bottles and cans within three years.
