SodaStream is capitalising on its continued growth with a £2m television campaign running throughout the summer, encompassing a new advert and programme sponsorship.
The new ad captures the magic of SodaStream through a child’s eyes, highlighting the product’s simple message – that SodaStream turns ordinary tap water into your favourite fizzy drink and reduces plastic bottle waste. The ad will air from June 17.
SodaStream will also be kicking off a sponsorship of the Friends series on E4, which will run until September 4.
SodaStream says the campaign is set to have a huge impact on brand awareness and sales, with 80% of adults expected to see the advertising over 20 times this summer.
The television roll-out will be supported by PR and social media campaigns and a demo programme across the country.
The new campaign follows SodaStream’s World Without Bottles campaign, which highlighted the environmental impact of plastic bottle waste in the UK with environmentalist Erin O’Connor.
Commenting on the latest initiative, SodaStream UK managing director Fiona Hope said: “This is a very exciting phase for the SodaStream brand, both globally and in the UK. We’ve experienced huge growth over the last year, with increasing numbers wanting to ‘Get Busy’ with our 30 flavours.
“This summer’s television support will be our biggest yet and we look forward to a continued rise in our growth levels in the UK. In our re-launch year last year, SodaStream was the seventh biggest spender in the UK soft drinks market, and this year we will be bigger.”