The first series, which saw Michelin-starred maestros work out the secret recipes behind Britain’s best-loved snacks, was one of Channel 4’s top original series launches of 2019, debuting with an audience of 1.8 million and almost doubling the share of 25-34 year olds from 12.5% to 23.5%.
Produced by Optomen TV, each episode has two celebrated chefs battle it out to see who can create the most perfect replica of one snack, while viewers get to look under the bonnet of the factories to discover the real secrets that go into producing the nation’s favourite treats.
Series one tasked culinary masterminds to rustle up a Kit Kat, the Burger King Whopper and a packet of Pickled Onion Monster Munch. On completing their versions, the chefs presented their replicas to a jury made up of assembly-line workers and bosses behind the real thing.
Fred said: “I’m so thrilled to be back for a second helping of Snackmasters. It was such fun to watch the greatest chefs in the land sweat it out to replicate world-famous snacks. I can’t wait to find out what tasty feats our next round of culinary maestros will face!”
Channel 4 commissioning editor Alisa Pomeroy commented: “We’re delighted that Snackmasters resonated so well with a broad range of viewers, particularly younger audiences. We’ve been overwhelmed with suggestions from fans for future snack challenges and we can’t wait to build on this excitement with a new series that is even more fun and revealing than the first.”
Sarah Eglin, executive producer of Optomen Midlands, added: “In the Snackmasters production office in Birmingham we’re already researching (eating) new snacks as we debate which factory favourites will present the greatest challenge for Britain’s poshest chefs to copy in intricate detail.”