Smidge has partnered with the Marine Conservation Society for the initiative and the Bristol-based business has decided to close for the day to enable more than 50 staff members to take part in the activity, which it describes as ‘truly important to the Smidge brand ethos of protecting the environment’.
During the day, representatives from the Marine Conservation Society will provide educational insight on the environmental impact of single-use plastic. The Smidge team members will then pick up and count the number of plastic items they collect.
Smidge said: ‘As a brand, we are committed to ‘doing our bit’ and trying to reduce single-use plastic with a range of product lines – all of which are reusable.’
To learn more about Smidge, visit www.wearesmidge.com
To learn more about the Marine Conservation Society, visit https://www.mcsuk.org/