Appliance manufacturer Smeg will make its debut at the BBC Good Food Show Winter 2014, which takes place from November 27-30 at the NEC in Birmingham.

Smeg set to debut at BBC Good Food Show

Appliance manufacturer Smeg will make its debut at the BBC Good Food Show Winter 2014, which takes place from November 27-30 at the NEC in Birmingham.

Smeg set to debut at BBC Good Food Show

Smeg will be on stand S232 (adjacent to the Saturday Kitchen Theatre) and live demos from new customer experience manager Clare Edwards will take place throughout the day. In the morning there will be sweet treats at ‘Macaroon Madness’, during lunchtime there will be pasta and stonebaked pizza at ‘Cucina Italiana’, followed by Christmas cupcakes and syllabub served with shortbread biscuits for ‘Afternoon Tea’. Clare will use Smeg’s new small domestic appliances to cook up these dishes.

The Smeg stand will have a 1950s-style, retro theme and will feature the new small appliance collection, including kettles, toasters and mixers in a selection of bold and pastel shades, alongside Smeg’s retro fridge-freezers and range cookers.

Smeg UK managing director Mike Giddings said: “This is the first time Smeg has exhibited at the BBC Good Food Show, but with our Italian heritage and cooking credentials at the centre of the brand, it makes sense for us to join this great gastronomic experience.

“Visitors will be able to see our retro, 50s-style appliances, but also enjoy a treat for the tastebuds when our talented in-house food experts create macaroons, pasta, stonebaked pizza, cupcakes and shortbread using the appliances. This is a good opportunity to see the range and experience exactly what these products can do.”

Smeg was founded by Vittorio Bertazzoni Snr in 1948 when the company specialised in enamelling and metal-working. The name, SMEG, is an acronym of Smalterie Metallurgiche Emiliane Guastalla, which roughly translates as smelting and metal enamelling plant in the Italian town of Guastalla, Emilia.

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